Building an impactful brand identity that attracts and engages your ideal audience requires understanding social media role in successful brand positioning. This talk will walk you through how to incorporate social media and effectively connect with your target audience and strengthen your business.
Learn ways to identify key metrics that inform your projects and communicate SEO results to different stakeholders, .e.g. small business owners, marketing managers, c-suite execs etc..
Content writers often face challenges with new topics but there are strategies to bridge the knowledge gap and still produce high-quality, engaging content.
In this talk, Lily Ugbaja will share her framework to help writers create content that resonates with audiences.
This talk is designed to provide actionable insights and strategies for African e-commerce businesses to utilize Google’s organic search to their advantage, attract targeted traffic, and improve revenue.
This talk explores how optimizing technical SEO can create a smooth and enjoyable experience for users visiting your website and search engine.
Be prepared for a journey through the past and present landscape of paid search. And Gain insight into 5 enduring paid search strategies that leads to success.
Policy Shifts and Profits: How African Businesses Can Embrace Digital Marketing for Growth
